Home › Rate cards › Physician & medical practice publication ad rates compared
As of 2026-10-28, RateCard Health tracks 11 physician society and medical practice publications from 5 publishers; USD entry ad units range from the under $500 band to the $2,000–$4,999 band. Source: each publisher's official media kit.
Published advertising rates, circulation and open rates for 11 physician society and medical practice publications, taken from each publisher's own media kit.
Data last verified 2026-10-28 · How we collect and verify rate cards
| Publication | Format | Circulation / list | Open rate | Entry price | Derived CPM |
|---|---|---|---|---|---|
| DiabetesPro SmartBrief SmartBrief (Future plc) | E-newsletter | 99,180 | — | $1,000–$1,999 | $10–$24 (est.) |
| MGMA Insights (weekly e-newsletter) Medical Group Management Association (MGMA) | E-newsletter | 77,000 | — | $1,000–$1,999 | $10–$24 |
| AAOS Headline News Now (weekly) American Academy of Orthopaedic Surgeons (AAOS) | E-newsletter | 30,000 | 17% | $1,000–$1,999 | $50–$99 |
| AAOS Now eTOCs (monthly) American Academy of Orthopaedic Surgeons (AAOS) | E-newsletter (eTOC) | 25,000 | 5-7.5% | $2,000–$4,999 | $100–$249 |
| Pediatrics Today SmartBrief SmartBrief (Future plc) | E-newsletter | 24,575 | — | $1,000–$1,999 | $50–$99 (est.) |
| AAOS Advocacy Now (biweekly) American Academy of Orthopaedic Surgeons (AAOS) | E-newsletter | 24,000 | 16% | $2,000–$4,999 | $100–$249 |
| Family Medicine SmartBrief SmartBrief (Future plc) | E-newsletter | 14,275 | — | $1,000–$1,999 | $50–$99 (est.) |
| ACC CV Quality SmartBrief SmartBrief (Future plc) | E-newsletter | 9,630 | — | $1,000–$1,999 | $100–$249 (est.) |
| ANA Weekly News American Neurological Association | E-newsletter | 4,000 | — | $2,000–$4,999 | $500+ |
| CapScan Capital Medical Society (Tallahassee, FL) | 1,250 | — | $500–$999 | $500+ | |
| CapMed Today (weekly e-newsletter) Capital Medical Society (Tallahassee, FL) | E-newsletter | 800 | — | under $500 | $50–$99 (est.) |
Circulation and open rates as stated by each publisher. Entry prices and CPMs are shown as bands except for rows in our free sample; “(est.)” marks a CPM based on an assumed send count or basis. Exact figures are in the full database. “—” = not published.
Exact prices, price basis, derived CPM and every additional ad unit for these 11 publications — plus the rest of the 58-row database — in one CSV.
Cite this data: RateCard Health, “Physician & medical practice publication advertising rates compared (2026)”, https://ratecardhealth.com/rates/category/physicians-medical-practice/ — data verified 2026-10-28. Original source linked on this page.