RateCard Health collects the rate cards of healthcare trade publications, association e-newsletters and journals — circulation, open rates, ad units, prices and derived CPM — so you can plan and benchmark a media buy in minutes, not days of PDF hunting.
Brand marketers at med device, pharma, health IT and services companies — and the agency planners who build their media plans.
Real list prices from publishers' own media kits, in the original currency, with member vs. non-member tiers and frequency basis spelled out.
One schema across nursing, dental, pharmacy, lab, hospital operations, health IT and more. Derived CPM where the math is possible — and clearly flagged when it's an estimate.
Every row links to the media kit it came from and the date we checked it, so you can verify before you sign an insertion order.
State and specialty association newsletters reach tightly defined clinical audiences — sterile processing, nurse anesthetists, independent pharmacists, EVS leaders.
Download as CSV (opens in Excel or Google Sheets), then filter, pivot and paste into your media plan.
Priced for in-house teams and small agencies, with a simple self-serve checkout and no sales negotiation.
The ten rows from the free sample. Prices and CPMs are partially blurred here — they are unblurred in the free sample download and the full database.
| Publication | Category | Format | Circulation / list | Open rate | Entry ad price | Derived CPM |
|---|---|---|---|---|---|---|
| Beyond Clean / First Case / Power Supply / Transmission Control weekly e-newsletters HealthcareHQ Media | Sterile processing / perioperative | E-newsletter | 51,200 | 52.7% | $500 | $2.44 |
| Provider magazine American Health Care Association / NCAL | Long-term care / post-acute | 40,000 | — | $5,970 | $149.25 | |
| THA Health Care Advocate (weekly email) Texas Hospital Association | Hospital management / advocacy | E-newsletter | 4,400 | — | $650 | $147.73 |
| Anesthesia Essential (weekly e-newsletter) American Association of Nurse Anesthesiology (AANA) / HealthCom Media | Nursing (nurse anesthesia) | E-newsletter | 20,000 | 44% | $2,895 | — |
| AANA Journal American Association of Nurse Anesthesiology (AANA) / HealthCom Media | Nursing (nurse anesthesia) | 13,000 | — | $9,370 | $720.77 | |
| ANIA Monthly E-News American Nursing Informatics Association (ANIA) | Nursing informatics / health IT | E-newsletter | 3,000 | — | $1,050 | $350.00 |
| Journal of Informatics Nursing (JIN) American Nursing Informatics Association (ANIA) | Nursing informatics / health IT | Digital journal (quarterly) | 3,000 | — | $1,950 | $650.00 |
| Nurses Monthly New Jersey State Nurses Association (NJSNA) / CMA Solutions | Nursing | E-newsletter | 52,000 | 36.2% | $1,300 | $6.25 |
| CDA Newsletter (weekly) Canadian Dental Association | Dental | E-newsletter | — | 60-65% | C$900 | — |
| CDA Essentials Canadian Dental Association | Dental | 20,000 | — | C$4,915 | C$245.75 |
Circulation and open rates as stated by each publisher. Derived CPM = price ÷ sends covered ÷ circulation × 1,000; shown only when the price basis and list size are explicit. "—" = not published.
Every publication in the database has its own page with audience, circulation, ad formats and a link to the official media kit.
New: 2026 Healthcare B2B Advertising Price Index — median ad prices and CPMs by format and category, free to cite.
By category: Dental · Pharmacy · Nursing · Physicians · Hospital operations · Health IT · Clinical lab · Public health
By format: E-newsletters · Print & journals · Dedicated email
One plan during the pre-sale: annual access to the full database and CSV download, with updates during the year.
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Occasional emails when new publications are added to the database. No spam.
Only from media kits, rate cards and advertising pages that publishers and associations publish openly on their own websites. Every row links to its source document and the date it was checked. See our methodology.
Each row carries the rate-card year stated by the publisher (most are 2026; a few are 2025 or 2025–26 kits) plus our check date. Rates change — always confirm with the publisher before booking.
We only compute CPM when the publisher states both a list size and what the price covers (one issue, a month of sends, etc.). When a figure is a membership count rather than a list size, or the basis is ambiguous, we leave it blank or flag it as an estimate. We never invent numbers.
Where they publish rates publicly, yes. Many large commercial trade publishers only share rates on request, so coverage today is strongest for associations, societies and independent newsletters.
No. We link to each publisher's general advertising or contact page — no personal names or email addresses.
Yes. The plan is an annual subscription; you can turn off renewal at any time and keep access until the end of the paid year. If you're not satisfied, email [email protected] within 14 days of purchase for a full refund.