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Clinical laboratory & pathology publication ad rates compared

As of 2026-10-28, RateCard Health tracks 4 clinical laboratory and pathology publications from 2 publishers; USD entry ad units range from the $1,000–$1,999 band to the $5,000–$9,999 band. Source: each publisher's official media kit.

Published advertising rates, circulation and open rates for 4 clinical laboratory and pathology publications, taken from each publisher's own media kit.

Data last verified 2026-10-28 · How we collect and verify rate cards

PublicationFormatCirculation / listOpen rateEntry priceDerived CPM
CAP TODAY eNews (weekly)
College of American Pathologists - CAP TODAY
E-newsletter140,000—$2,000–$4,999$10–$24
CAP TODAY dedicated e-blast
College of American Pathologists - CAP TODAY
Dedicated email50,000—$2,000–$4,999$50–$99
ASCLS Society News Now (monthly e-news)
American Society for Clinical Laboratory Science (ASCLS)
E-newsletter15,000—$1,000–$1,999$50–$99
ASCLS Today (print, 6x/yr)
American Society for Clinical Laboratory Science (ASCLS)
Print——$5,000–$9,999—

Circulation and open rates as stated by each publisher. Entry prices and CPMs are shown as bands except for rows in our free sample; “(est.)” marks a CPM based on an assumed send count or basis. Exact figures are in the full database. “—” = not published.

Full rate card in the database

Exact prices, price basis, derived CPM and every additional ad unit for these 4 publications — plus the rest of the 58-row database — in one CSV.

Cite this data: RateCard Health, “Clinical laboratory & pathology publication advertising rates compared (2026)”, https://ratecardhealth.com/rates/category/clinical-laboratory/ — data verified 2026-10-28. Original source linked on this page.

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Data-source note. RateCard Health is an independent research product and is not affiliated with, endorsed by, or acting for any publication listed. Figures are reproduced as published by each publisher at the time checked and are not audited by us. Rates change — always confirm with the publisher before booking. Publication names are trademarks of their respective owners.