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As of 2026-10-28, CAP TODAY dedicated e-blast (College of American Pathologists - CAP TODAY) sells dedicated email advertising; its entry ad unit (Branded e-blast, 100% SOV) is listed in the $2,000–$4,999 range (USD), per blast. The publisher states a circulation/list of 50,000. Source: the publisher's official media kit.
Last verified 2026-10-28 · Rate card year 2026 · Official media kit · How we verify
Entry ad unit: Branded e-blast, 100% SOV — list price in the $2,000–$4,999 range (USD). Exact price, price basis and derived CPM are in the full database.
Other ad units listed in the media kit: reblast. Prices for these units are in the full database.
The full database includes: exact entry price and price basis; exact derived CPM; prices for 2 additional ad units; CSV export alongside 57 other publications.
Among the 3 clinical laboratory & pathology publications in our database with a published circulation, CAP TODAY dedicated e-blast ranks #2 by stated list size. 1 of the other 3 clinical laboratory & pathology publications list an entry ad unit in the same price band ($2,000–$4,999).
| Publication | Format | Circulation / list | Entry price | Derived CPM |
|---|---|---|---|---|
| CAP TODAY eNews (weekly) College of American Pathologists - CAP TODAY | E-newsletter | 140,000 | $2,000–$4,999 | $10–$24 |
| CAP TODAY dedicated e-blast (this page) College of American Pathologists - CAP TODAY | Dedicated email | 50,000 | $2,000–$4,999 | $50–$99 |
| ASCLS Society News Now (monthly e-news) American Society for Clinical Laboratory Science (ASCLS) | E-newsletter | 15,000 | $1,000–$1,999 | $50–$99 |
| ASCLS Today (print, 6x/yr) American Society for Clinical Laboratory Science (ASCLS) | — | $5,000–$9,999 | — |
Compared with clinical laboratory & pathology publications in the RateCard Health database. Entry prices are shown as bands and CPMs as bands except for rows in the free sample; “(est.)” marks a CPM based on an assumed send count or basis. “—” = not published or not computable.
CAP TODAY dedicated e-blast offers dedicated email advertising. The entry ad unit in our database is: Branded e-blast, 100% SOV. Other units listed in the publisher's media kit: reblast.
College of American Pathologists - CAP TODAY states: Reach 50,000 lab professionals. Audience: Pathologists, lab directors, technologists, hospital administrators.
The entry ad unit (Branded e-blast, 100% SOV) is listed in the $2,000–$4,999 range (USD). Exact prices for all listed units are in the RateCard Health database.
RateCard Health last verified this rate card on 2026-10-28 against the publisher's 2026 media kit (official source).
Official media kit / rate card: https://www.captodayonline.com/2026/Advertising/CAPTODAY_2026_DigitalRateCard.pdf
Publisher advertising / contact page: https://www.captodayonline.com/2026-advertising-rates/
Last verified 2026-10-28 · Rate card year 2026 · Methodology
Cite this data: RateCard Health, “CAP TODAY dedicated e-blast advertising rates & media kit (2026)”, https://ratecardhealth.com/rates/cap-today-dedicated-e-blast/ — data verified 2026-10-28. Original source linked on this page.
Clinical laboratory & pathology publication ad rates compared · Healthcare dedicated email (e-blast) advertising rates