Home › Rate cards › Healthcare dedicated email (e-blast) advertising rates
As of 2026-10-28, RateCard Health tracks 3 healthcare publications offering dedicated healthcare email blasts from 3 publishers; USD entry ad units range from the $2,000–$4,999 band to the $5,000–$9,999 band. Source: each publisher's official media kit.
Compare dedicated healthcare email blasts across 3 healthcare trade publications and associations — circulation, open rates and entry prices from official media kits.
Data last verified 2026-10-28 · How we collect and verify rate cards
| Publication | Format | Circulation / list | Open rate | Entry price | Derived CPM |
|---|---|---|---|---|---|
| CAP TODAY dedicated e-blast College of American Pathologists - CAP TODAY | Dedicated email | 50,000 | — | $2,000–$4,999 | $50–$99 |
| HBMA email blast Healthcare Business Management Association (HBMA) | Dedicated email | 18,000 | 21-24% | $2,000–$4,999 | $100–$249 |
| NCPA sponsored eAlert (dedicated e-blast) National Community Pharmacists Association (NCPA) | Dedicated email | 10,000 | 26% | $5,000–$9,999 | $500+ |
Circulation and open rates as stated by each publisher. Entry prices and CPMs are shown as bands except for rows in our free sample; “(est.)” marks a CPM based on an assumed send count or basis. Exact figures are in the full database. “—” = not published.
Exact prices, price basis, derived CPM and every additional ad unit for these 3 publications — plus the rest of the 58-row database — in one CSV.
Cite this data: RateCard Health, “Healthcare dedicated email (e-blast) advertising rates (2026): 3 publications compared”, https://ratecardhealth.com/rates/format/dedicated-email/ — data verified 2026-10-28. Original source linked on this page.