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HBMA email blast advertising rates & media kit

As of 2026-10-28, HBMA email blast (Healthcare Business Management Association (HBMA)) sells dedicated email advertising; its entry ad unit (Email blast) is listed in the $2,000–$4,999 range (USD), per blast. The publisher states a circulation/list of 18,000. Source: the publisher's official media kit.

Last verified 2026-10-28 · Rate card year 2026 · Official media kit · How we verify

Overview

Publisher
Healthcare Business Management Association (HBMA)
Category
Revenue cycle / medical billing
Format
Dedicated email
Audience
Healthcare billing and RCM company owners
Circulation / list size
18,000 (18,000+ emails)
Open rate (publisher-stated)
21-24%
Click-through rate (publisher-stated)
2-4%
Rate card year
2026
Last verified by RateCard Health
2026-10-28

Ad formats & pricing

Entry ad unit: Email blast — list price in the $2,000–$4,999 range (USD). Exact price, price basis and derived CPM are in the full database.

Other ad units listed in the media kit: RCM Advisor full page; website banner. Prices for these units are in the full database.

Full rate card in the database

The full database includes: exact entry price and price basis; exact derived CPM; prices for 2 additional ad units; CSV export alongside 57 other publications.

How it compares

Among the 9 hospital operations & administration publications in our database with a published circulation, HBMA email blast ranks #7 by stated list size. 1 of the other 8 hospital operations & administration publications list an entry ad unit in the same price band ($2,000–$4,999). 6 of 9 hospital operations & administration publications publish an open rate; HBMA email blast states 21-24%.

PublicationFormatCirculation / listEntry priceDerived CPM
ASHE Education News (monthly)
American Society for Health Care Engineering (ASHE / AHA)
E-newsletter64,000$1,000–$1,999$10–$24
AHIP Solutions SmartBrief
SmartBrief (Future plc)
E-newsletter53,250$2,000–$4,999$50–$99 (est.)
Beyond Clean / First Case / Power Supply / Transmission Control weekly e-newsletters
HealthcareHQ Media
E-newsletter51,200$500$2.44 (est.)
Provider magazine
American Health Care Association / NCAL
Print40,000$5,970$149.25
HFM Insider (weekly)
American Society for Health Care Engineering (ASHE / AHA)
E-newsletter34,400$1,000–$1,999$25–$49
PDC News (biweekly)
American Society for Health Care Engineering (ASHE / AHA)
E-newsletter31,000$1,000–$1,999$25–$49
HBMA email blast (this page)
Healthcare Business Management Association (HBMA)
Dedicated email18,000$2,000–$4,999$100–$249
AHE EVS News (biweekly e-newsletter)
Association for the Health Care Environment (AHA)
E-newsletter16,000$1,000–$1,999$50–$99
THA Health Care Advocate (weekly email)
Texas Hospital Association
E-newsletter4,400$650$147.73

Compared with hospital operations & administration publications in the RateCard Health database. Entry prices are shown as bands and CPMs as bands except for rows in the free sample; “(est.)” marks a CPM based on an assumed send count or basis. “—” = not published or not computable.

FAQ

What ad formats does HBMA email blast offer?

HBMA email blast offers dedicated email advertising. The entry ad unit in our database is: Email blast. Other units listed in the publisher's media kit: RCM Advisor full page; website banner.

How large is HBMA email blast's audience?

Healthcare Business Management Association (HBMA) states: 18,000+ emails. Audience: Healthcare billing and RCM company owners. Publisher-stated open rate: 21-24%. Click-through rate: 2-4%.

How much does it cost to advertise in HBMA email blast?

The entry ad unit (Email blast) is listed in the $2,000–$4,999 range (USD). Exact prices for all listed units are in the RateCard Health database.

When was HBMA email blast's rate card last verified?

RateCard Health last verified this rate card on 2026-10-28 against the publisher's 2026 media kit (official source).

Source

Official media kit / rate card: https://www.hbma.org/uploads/content_files/files/2026_Media_Kit%281%29.pdf
Publisher advertising / contact page: https://www.hbma.org/
Last verified 2026-10-28 · Rate card year 2026 · Methodology

Cite this data: RateCard Health, “HBMA email blast advertising rates & media kit (2026)”, https://ratecardhealth.com/rates/hbma-email-blast/ — data verified 2026-10-28. Original source linked on this page.

Compare

Hospital operations & administration publication ad rates compared · Healthcare dedicated email (e-blast) advertising rates

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Data-source note. RateCard Health is an independent research product and is not affiliated with, endorsed by, or acting for any publication listed. Figures are reproduced as published by each publisher at the time checked and are not audited by us. Rates change — always confirm with the publisher before booking. Publication names are trademarks of their respective owners.