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As of 2026-10-28, THA Health Care Advocate (weekly email) (Texas Hospital Association) sells e-newsletter advertising; its entry ad unit (610x100 banner ad) is listed at $650 USD, per ad (weekly email). The publisher states a circulation/list of 4,400. Source: the publisher's official media kit.
Last verified 2026-10-28 · Rate card year 2026 · Official media kit · How we verify
Entry ad unit: 610x100 banner ad — $650 USD (per ad (weekly email)). This row is included in our free sample.
Other ad units listed in the media kit: The Scope sponsored article; in-story ad; Education Bulletin feature. Prices for these units are in the full database.
The full database includes: prices for 3 additional ad units; CSV export alongside 57 other publications.
Among the 9 hospital operations & administration publications in our database with a published circulation, THA Health Care Advocate (weekly email) ranks #9 by stated list size. 1 of the other 8 hospital operations & administration publications list an entry ad unit in the same price band ($500–$999).
| Publication | Format | Circulation / list | Entry price | Derived CPM |
|---|---|---|---|---|
| ASHE Education News (monthly) American Society for Health Care Engineering (ASHE / AHA) | E-newsletter | 64,000 | $1,000–$1,999 | $10–$24 |
| AHIP Solutions SmartBrief SmartBrief (Future plc) | E-newsletter | 53,250 | $2,000–$4,999 | $50–$99 (est.) |
| Beyond Clean / First Case / Power Supply / Transmission Control weekly e-newsletters HealthcareHQ Media | E-newsletter | 51,200 | $500 | $2.44 (est.) |
| Provider magazine American Health Care Association / NCAL | 40,000 | $5,970 | $149.25 | |
| HFM Insider (weekly) American Society for Health Care Engineering (ASHE / AHA) | E-newsletter | 34,400 | $1,000–$1,999 | $25–$49 |
| PDC News (biweekly) American Society for Health Care Engineering (ASHE / AHA) | E-newsletter | 31,000 | $1,000–$1,999 | $25–$49 |
| HBMA email blast Healthcare Business Management Association (HBMA) | Dedicated email | 18,000 | $2,000–$4,999 | $100–$249 |
| AHE EVS News (biweekly e-newsletter) Association for the Health Care Environment (AHA) | E-newsletter | 16,000 | $1,000–$1,999 | $50–$99 |
| THA Health Care Advocate (weekly email) (this page) Texas Hospital Association | E-newsletter | 4,400 | $650 | $147.73 |
Compared with hospital operations & administration publications in the RateCard Health database. Entry prices are shown as bands and CPMs as bands except for rows in the free sample; “(est.)” marks a CPM based on an assumed send count or basis. “—” = not published or not computable.
THA Health Care Advocate (weekly email) offers e-newsletter advertising. The entry ad unit in our database is: 610x100 banner ad. Other units listed in the publisher's media kit: The Scope sponsored article; in-story ad; Education Bulletin feature.
Texas Hospital Association states: ~4,400 recipients. Audience: Texas hospital C-suite and government relations staff.
The entry ad unit (610x100 banner ad) is listed at $650 USD, per ad (weekly email).
RateCard Health last verified this rate card on 2026-10-28 against the publisher's 2026 media kit (official source).
Official media kit / rate card: https://www.tha.org/wp-content/uploads/2026/01/2026-THA-Media-Kit.pdf
Publisher advertising / contact page: https://www.tha.org/advertising
Last verified 2026-10-28 · Rate card year 2026 · Methodology
Cite this data: RateCard Health, “THA Health Care Advocate (weekly email) advertising rates & media kit (2026)”, https://ratecardhealth.com/rates/tha-health-care-advocate/ — data verified 2026-10-28. Original source linked on this page.
Hospital operations & administration publication ad rates compared · Healthcare e-newsletter advertising rates