Home › Rate cards › 2026 Healthcare B2B Advertising Price Index
Across 56 USD-priced healthcare B2B rate cards, the median entry ad unit lists at ≈$1.5k, with the middle half between ≈$850 and ≈$2.9k. Figures are computed from 58 healthcare trade-publication, association e-newsletter and journal rate cards (30 publishers) that publishers publish openly in their own media kits.
Data verified 2026-10-28 · Sample: 58 rate cards, 30 publishers (56 USD, 2 CAD) · Rate-card years 2025–2026 · Methodology · Aggregate CSV
Number of USD rate cards whose entry ad unit falls in each list-price band.
| Group | Rate cards (n) | Median entry price | Middle 50% (Q1–Q3) | With CPM (n) | Median derived CPM | CPM middle 50% |
|---|---|---|---|---|---|---|
| All USD rate cards | 56 | ≈$1.5k | ≈$850 – ≈$2.9k | 45 | ≈$85 | ≈$35 – $100–$249 band |
| E-newsletter | 41 | ≈$1.3k | ≈$600 – $2,000–$4,999 band | 35 | ≈$65 | ≈$25 – ≈$120 |
| Print & journal | 12 | ≈$2.1k | ≈$950 – ≈$5.2k | 7 | $500+ band | ≈$470 – ≈$660 |
| Dedicated email (e-blast) | 3 | band only | $2,000–$9,999 | 3 | band only | $50+ |
| Group | Rate cards (n) | Median entry price | Middle 50% (Q1–Q3) | With CPM (n) | Median derived CPM | CPM middle 50% |
|---|---|---|---|---|---|---|
| Dental | 8 | ≈$450 | ≈$200 – ≈$850 | 4 | band only | $100–$499 |
| Pharmacy | 7 | $500–$999 band | ≈$550 – ≈$4.1k | 7 | ≈$310 | ≈$180 – ≈$500 |
| Nursing | 7 | $2,000–$4,999 band | ≈$1.6k – ≈$2.6k | 6 | ≈$180 | ≈$15 – ≈$580 |
| Clinical laboratory & pathology | 4 | band only | $1,000–$9,999 | 3 | band only | $10–$99 |
| Physician & medical practice | 11 | ≈$1.8k | ≈$1.1k – ≈$2k | 11 | ≈$85 | ≈$60 – ≈$120 |
| Health IT & informatics | 4 | band only | under $2,000 | 3 | band only | under $250 |
| Hospital operations & administration | 9 | $1,000–$1,999 band | ≈$1.3k – $2,000–$4,999 band | 9 | $50–$99 band | $25–$49 band – ≈$150 |
| Public health | 3 | band only | $2,000–$9,999 | 2 | band only | under $25 |
USD rate cards only (2 CAD-priced rows excluded from price statistics). Medians and quartiles are shown only for groups with at least 5 rows and are rounded (prices to the nearest $50 under $1,000 and $100 above; CPMs to the nearest $5 under $100 and $10 above). Smaller groups show the range of price bands instead. Quartiles use the inclusive method. “Entry price” is the list price of one entry ad unit per rate card, on the publisher's stated basis (per issue, per month, per insertion, etc.), so it is not a normalised unit price — derived CPM is the closer like-for-like comparison. “—” = no rows with a computable CPM.
3 rate cards outside the eight categories (e.g. hearing healthcare, biopharma news) are included in the “All” and format rows only. Exact prices are published here only for the ten rows in our free sample.
Every figure on this page is computed from the RateCard Health database as of 2026-10-28: one entry ad unit per rate card, as listed in the publisher's own media kit or rate-card page, in the original currency. Derived CPM = price ÷ sends covered ÷ stated circulation × 1,000, computed for 45 of 56 USD rows (12 flagged as estimates because the send count or basis had to be assumed). Circulation and open rates are as stated by publishers and are not audited. Read the full methodology.
Suggested citation:
RateCard Health (2026). 2026 Healthcare B2B Advertising Price Index. https://ratecardhealth.com/rates/price-index-2026/ (data verified 2026-10-28; n=58 rate cards from 30 publishers).
Link / embed snippet (HTML):
<a href="https://ratecardhealth.com/rates/price-index-2026/">2026 Healthcare B2B Advertising Price Index</a> — RateCard Health, data verified 2026-10-28
Licence: the aggregate statistics on this page and in the aggregate CSV are licensed CC BY 4.0 — free to quote, chart and republish with attribution to RateCard Health and a link to this page. Row-level rates remain part of the paid database.
Exact list prices, price basis, derived CPM and every additional ad unit for all 58 rate cards — with source links and verification dates — in one CSV.
In the 2026 Healthcare B2B Advertising Price Index, the median entry ad unit in a healthcare e-newsletter lists at ≈$1.3k (middle 50%: ≈$600 – $2,000–$4,999 band, n=41 USD rate cards), on each publisher's stated basis. Data verified 2026-10-28.
Healthcare print and journal entry ad units have a median list price of ≈$2.1k (middle 50%: ≈$950 – ≈$5.2k, n=12 USD rate cards).
The median derived CPM is ≈$65 for healthcare e-newsletters (n=35) and ≈$85 across all USD rate cards with a computable CPM (n=45). CPM = price ÷ sends covered ÷ stated circulation × 1,000; 12 of these CPMs are estimates based on an assumed send count.
From 58 rate-card rows (30 publishers) that publishers publish openly in their own media kits, each verified against the source on or before 2026-10-28. One entry ad unit per rate card; USD rows only for price statistics; medians and quartiles only for groups of 5+ rows, rounded. Full method: https://ratecardhealth.com/methodology/
Yes. The aggregate statistics on this page and in the aggregate CSV are licensed CC BY 4.0: cite “RateCard Health (2026). 2026 Healthcare B2B Advertising Price Index. https://ratecardhealth.com/rates/price-index-2026/ (data verified 2026-10-28; n=58 rate cards from 30 publishers).” and link to the page. Row-level prices are not part of this licence.
All 58 rate cards · Healthcare e-newsletter · Healthcare print & journal · Healthcare dedicated email (e-blast) · Dental · Pharmacy · Nursing · Clinical laboratory & pathology · Physician & medical practice · Health IT & informatics · Hospital operations & administration · Public health